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England and Wales High Court (Chancery Division) Decisions |
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You are here: BAILII >> Databases >> England and Wales High Court (Chancery Division) Decisions >> Arsenal Football Club Plc v Reed [2014] EWHC 781 (Ch) (26 February 2014) URL: http://www.bailii.org/ew/cases/EWHC/Ch/2014/781.html Cite as: [2014] EWHC 781 (Ch) |
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CHANCERY DIVISION
7 Rolls Building Fetter Lane London EC4A 1NL |
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B e f o r e :
(SITTING AS A JUDGE OF THE HIGH COURT)
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ARSENAL FOOTBALL CLUB, PLC | Claimant/Respondent | |
- and - | ||
MATTHEW REED | Defendant/Appellant |
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101 Finsbury Pavement London EC2A 1ER
Tel No: 020 7421 6131 Fax No: 020 7421 6134
Web: www.merrillcorp.com/mls Email: [email protected]
(Official Shorthand Writers to the Court)
MR J MOSS (instructed by Pillsbury Winthrop Shaw Pittman LLP) appeared on behalf of the Defendant
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Crown Copyright ©
HH JUDGE PELLING QC:
"Mr Reed is a self-employed proprietor of a wholesale and retail football merchandise business. Amongst the articles that he sells are souvenirs and memorabilia likely to appeal to Arsenal fans. Such include articles bearing the trademarks, 'Arsenal', 'Arsenal Gunners' and the device marks illustrated above. He accepted that he had, without Arsenal's consent, used in the course of trade signs identical to the registered trademarks relied on by Arsenal in relation to the goods for which they were registered. He denied infringement. No positive case was pleaded in the defence but in voluntary Particulars it was made clear that he was asserting that there could be no infringement if the use complained about was not trademark use and his use was not trademark use."
"We quite appreciate from Mr Meakin's comments that that will not endear our client to Arsenal Football Club (even if there was, which we doubt, any existing affection)."
Those solicitors then made an offer that led ultimately to the order which was in these terms:
"Mr Meakin used one phrase during our conversation, which was reported to our client, i.e. that your clients were looking for 'an overall resolution of the matter'.
With that in mind, our client now puts forward a further and definitive offer. At the present time, our client is of the view that there is every prospect that the House of Lords will hear this petition. The case has attracted a very considerable amount of interest amongst legal academics, the media, the general public, and of course legal practitioners specialising in this area of law. This coupled with the other obvious factors means that Counsel for Mr Reed has advised that there is a likelihood of the petition being heard.
There is therefore, as far as your clients are concerned at this time, uncertainty and we accept that that uncertainty is the bargaining factor on which our client relies.
Our client will therefore agree to abandon his appeal to the House of Lords in return for which your clients will take no further action against him, that both parties will pay their own legal costs, no funds will pass from Mr Reed to Arsenal, and finally Arsenal will agree to supply Mr Reed with authorised products ordered by him at a price comparable to their lowest wholesale price offered to other market traders.
We accept that your client has incurred considerable expense in conducting the litigation but they will now have what they required at the very outset, i.e. certainty as to their position, as of course, the decision in the Court of Appeal will remain the final decision in the action.
Our client will have suffered considerable financial loss himself, which he will have to bear, but he will, from this time forward, be trading effectively on Arsenal's terms, i.e. supplying official merchandise, which will at least allow him to continue with his livelihood."
That offer was accepted by Arsenal's solicitors by a letter dated 5 August 2003. Thereafter, negotiations took place concerning the precise terms of the order.
"In light of the recent settlement made between yourself and Arsenal Football Club, I can confirm that the Club will be pleased to sell Official merchandise to you at prices comparable to the lowest wholesale prices offered to market traders.
At present, these most favourable rates that can be provided for you on Official Arsenal own-brand products are -
- A 50 per cent discount from its published retail price for souvenirs …
- A 40 per cent discount from the published price for merchandise …
For the avoidance of doubt, this excludes Nike and other licensed products (in both cases you will need to discuss supply with the licensee concerned - we would be happy to supply you with a list of licensees if required).
Arsenal impose terms and conditions for traders that purchase at wholesale rates, they are presently as follows:
- All purchases need to be paid for in advance by cash, credit card ...
- A minimum of one week's notice must be provided ... for all orders that are placed …
- Ordered items will be issued provided they are in stock.
- Orders have to be redeemed from the Arsenal Warehouse.
Arsenal reserve the right to amend its trading policy at any stage in the future whilst continuing to supply goods at prices comparable to the lowest wholesale prices offered to market traders.
We hope the above terms are acceptable to you and we look forward to receiving your first order in due course. Please let me know if you would like a copy of the current Arsenal catalogue."
"Our clients also set out basic trading terms in their email to your client. The terms are the same for all traders.
As previously indicated, Arsenal may alter their terms and conditions in the future. We have suggested that these should be more comprehensive. However, any changes will be applied to all transactions with market traders, your client will continue to be sold goods at prices comparable to the lowest wholesale prices offered to market traders and will remain in a competitively advantageous position.
As we explained over the telephone today, the application of our clients' terms and conditions to their trading with third parties is entirely normal and is not a variation of the terms of settlement. The only obligation imposed by the settlement was in respect of the price as set out above."
"… it is ordered by consent …
(3) The Defendant be restrained (whether acting by himself, his servants or agents, or any of them or other howsoever) from doing or authorising the doing of the following acts, or any of them, that is to say infringing the Claimant's United Kingdom registered trademarks …
(4) The defendant shall within 28 days after the Effective Date of this Order deliver up to the Claimant all items, articles and other material (including those in electronic form) the manufacture, sale or use of which in the course of trade would be a breach of the foregoing injunction and verify the same in a witness statement …
(6) The Defendant shall within 28 days after the Effective Date of this Order disclose by way of witness statement the names and addresses so far as they are known to the Defendant of all persons or companies responsible for supplying him with or to whom he has supplied articles, the supply of which, if repeated, would be contrary to the foregoing injunction.
(7) The Claimant shall use its reasonable endeavours to supply goods to the Defendant, pursuant to orders made in respect thereof, at prices which are comparable to the lowest wholesale prices charged by the Claimant to other market traders."
This application is concerned at any rate primarily with the true meaning and effect of clause 7 of the order.
"Following that Order, until Arsenal ceased supply in February 2012, my trading relationship with Arsenal continued more or less as follows: I would look on the Arsenal website and choose from the merchandise they had available, and then order directly from Arsenal's merchandise supplier. The supplier would then tell Arsenal what items I had ordered and Arsenal would invoice me directly. This worked well. I would then have goods sent directly from the merchandise supplier (in the case of scarves) or would collect them at the Armoury Store (the new name for the shop inside Arsenal's stadium). Some official Arsenal merchandise was not listed on the Arsenal website and only sold from the Arsenal merchandise supplier's marketing list, and sometimes I would also buy from that list. I would place orders for merchandise at various points throughout the football season, usually for a supply that would last about three or four matches at a time, by telephoning or emailing directly with Arsenal's merchandise supplier. Champions League matches/Cup games were an exception, where it is only possible to know what merchandise (and in what quantities) I will require once matches had been set, and so only one match worth of merchandise would be ordered at a time."
" … AFC could not sensibly continue to provide stock to Mr Reed and other market traders and retailers in the way in which it had done in the past. It was not economic for AFC to employ staff to deal with orders of market traders and retailers, acting as 'middle-man' with licensees and suppliers. AFC was taking on a financial and credit risk, administrative burden and was incurring unreimbursed cost for storage and the handling of stock. This was exacerbated by Mr Reed regularly seeking to change his orders with AFC at the last minute (often communicating by texts and answer-machine messages) and wanting to obtain very small quantities of goods at short notice. Given the lengthy lead time required on orders because of manufacture often in the Far East (typically between one and eight months), Mr Reed's changes of orders often came too late to obtain the goods from the licensee and this resulted in AFC supplying Mr Reed out of its own retail stock and foregoing the profit AFC would otherwise have made from selling goods at the retail price."
"As you will be aware, the way in which Arsenal manages its retail business has changed dramatically over the last 18 months. As part of these changes we will no longer be selling Arsenal merchandise directly to third party UK traders. However, Arsenal merchandise you wish to purchase can be obtained through our official licensees. Our official licensees will be able to provide you with a wider range of products and improved customer service.
I have included a list of licenses showing the product categories they will be able to supply you with and the appropriate contact details.
Furthermore, please note that following the upcoming UEFA Champions League match against AC Milan official friendship scarves will only be available for sale through official Arsenal stores and we will not be selling or licensing such products to any third parties going forward."
a. a refusal by Arsenal to supply certain products;
b. an increase in prices caused by the changed arrangements without it being suggested that the prices charged by the third party suppliers to Mr Reed are any different from those charged to other market traders; and
c. a refusal to supply to Mr Reed all the items that Arsenal sells in its own shop.
a. the principles that apply to a consent order are no different from any other commercial contracts - see Sirius International Insurance Company v FIA General Insurance [2004] 1 WLR 3251;
b. the true meaning of the order is the meaning it would have to a reasonable person having all the background knowledge reasonably available to the parties at the time the agreement was entered into - see ICS Limited v West Bromwich Building Society [1998] 1 WLR 896 at 912-3; and
c. what was said in the course of negotiations is excluded from consideration for the purpose of drawing inferences as to what the contract means but it is admissible to establish facts that constitute relevant background information - see Chartbrook Limited v Persimmon Homes Limited [2009] 1 AC 1101 before Lord Hoffman at paragraph 42.
"The Claimant is not itself supplying as a wholesaler either to the Defendant or other traders and has placed itself in that position deliberately so as to frustrate compliance with the order."
There is no evidence of any sort that supports that allegation.