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Omnitron Ltd/ Cryptovision A/S (as amended) [1995] IECA 393 (12th April, 1995)
COMPETITION
AUTHORITY
Notification
No. CA/799/92E - Omnitron Ltd/Cryptovision A/S.
Decision
No. 393
Price:
£0.80
£1.30
incl. postage
Competition
Authority Decision of 12 April 1995 relating to a proceeding under Section 4 of
the Competition Act, 1991.
Notification
No. CA/799/92E - Omnitron Ltd/Cryptovision A/S
Decision
No. 393
Introduction
1. Notification
was made of a distributor agreement between Omnitron Ltd, Cryptovision A/S and
Tandberg A/S on 30 September 1992 with a request for a certificate under
Section 4(4) of the
Competition Act, 1991 or, in the event of a refusal by the
Competition Authority to issue a certificate, a request for a licence under
Section 4(2). A statement of objections was issued to the parties on 19
October 1994, following which they agreed to amend the agreement in a manner
which was acceptable to the Authority.
The
Facts
(a)
The
subject of the notification
2. The
notification covers an agreement whereby Cryptovision appoints Omnitron as its
exclusive distributor of certain encryption products in the State (and in the
UK). Two other agreements between the parties were also notified - a
manufacturing agreement and a quadripartite agreement (an agreement between the
above three parties and Cablelink Ltd for the supply of the products to
Cablelink) - which are not dealt with in this decision.
(b) The
parties involved
3. Omnitron
is a privately owned Irish company, located in Athlone, which is a turnkey
manufacturer of electronic equipment. Cryptovision A/S is a wholly owned
subsidiary of Tandberg A/S, which is a publicly quoted Norwegian communications
company.
(c) The
products and the market
4. The
product is an encryption system for use in cable television and MMDS networks.
Under a separately notified agreement, Omnitron also manufactures decoders for
the system. According to Omnitron, there are five suppliers on the Irish
market of encryption and decoder systems. Four of these market and support
their own products directly. The product which Omnitron manufactures and
distributes is based on advanced technology developed by Tandberg and sold
through Cryptovision. The product is sold to cable and MMDS operators who
provide satellite television services in Ireland, of which Cablelink is the
best known.
(d) The
notified agreement
5. The
distribution agreement between Cryptovision, Tandberg and Erictron Ltd (now
Omnitron) was made on 15 August 1990. It provides for the appointment of
Omnitron as sole and exclusive distributor for the resale of certain products
in the State, and, subject to certain exceptions, for the UK. Cryptovision
agrees to sell the products within the State exclusively to the distributor,
and not to appoint any other distributor or agent in the territory, nor supply
any products for use or resale to any other person in the territory. The
distributor shall not seek customers outside the territory. The distributor is
free to appoint sub-distributors and/or agents in the sale and/or service of
the products, subject to approval by the supplier. The distributor buys and
sells in his own name for his own account, and acts as an independent trader,
not a legal representative or agent. The distributor must appoint adequate
staff and is responsible for sales promotion. The distributor is obliged to
promote sales, and is entitled to resell the products to its customers at such
prices as it may determine, provided that the prices of the product sold to
Cablelink Ltd for the first year of the agreement shall be the prices specified
in a Schedule to the agreement. Clause 4.9(i) of the agreement, however,
provided that the parties should, in each subsequent year, negotiate in good
faith amendments to the prices in the Schedule, including the selling prices to
Cablelink. Provision was made for failure to reach agreement on such prices.
Clause 4.9(iii) provided that the prices in the Schedule should be reviewed
annually. These requirements were repeated in clause 6.1.
6. The
distributor is required to provide quarterly reports on stocks, sales,
forecasts and the market situation. The distributor must provide proper
facilities and trained staff for servicing, and maintain adequate stocks. The
agreement continues for a minimum period of six years, and thereafter, provided
that, at any time after the third anniversary of the agreement, it may be
terminated by either party on giving three years' notice. The distributor is
obliged to sell the products only under the trademarks, and not to use the
trademarks in connection with the sale of other products. The distributor is
required to keep confidential information secret and confidential, and not to
communicate this to any third party or use for development, production or sale
of equipment so as to harm the interest of the supplier, during the term of the
agreement and for three years after termination. A non-disclosure letter is to
be signed by employees. The distributor agrees not to manufacture or deal in
competing products, without the consent of the supplier, which consent will not
be unreasonably withheld or delayed. The agreement is stated not to create a
partnership or the relationship of principal/agent or employer/employee.
7. Schedule
III contains the non-disclosure letter, the commitment remaining in force until
the technology and trade secrets are generally available to the public.
Schedule V contains a non-disclosure agreement between the parties to the main
agreement. It covers certain confidential and proprietary business and/or
technical information. For a period of five years from the date of receipt,
all confidential information shall be maintained in confidence by the
recipient, shall not be disclosed to any third party, and shall be protected in
the same way the recipient protects its own confidential and proprietary
information. The recipient also agrees not to use any confidential information
except for the purposes of entering into business and/or technical discussions
relating to the decoder. This agreement terminates after two years, but is
replaced by a subsequent two-year agreement. Non-disclosure agreements dated
13 December 1989 and 15 August 1990 are included in the notified agreement.
Finally, Schedule VI contains a registered user agreement, under which the
users (the distributors) are granted permission to use the Cryptovision
trademark only upon goods manufactured or distributed by them. The users shall
be registered as sole registered users in the State. The licence is granted
for a minimum period of six years, and thereafter until the termination of the
manufacturing agreement and the distribution agreement, though it may be
terminated earlier if these other agreements are terminated in less than six
years.
Submissions
of the parties
8. In
its initial submission, in support of the request for a certificate, Omnitron
stated that the clauses in the distributor agreement identified as restricting
the parties' freedom to take independent commercial decisions were not
anti-competitive, and were identified in EU Regulation No. 1983/83, the block
exemption for exclusive distribution agreements
[1],
as permitted restrictions under that regulation. The non-compete restrictions
in the agreement, which were permitted by the Regulation, were not absolute but
required the prior written consent of Cryptovision. Reference was made to
Authority decisions in sale of business cases where non-compete clauses were
found not to offend against
Section 4(1). Omnitron also stated that:
´Exclusive
distribution agreements lead to an improvement in distribution and are
beneficial to both supplier and distributor. Generally a supplier will not
have a distributive organisation of its own in the territory and the
appointment of an exclusive distributor is its method of penetration of the
market. The improvement in distribution is achieved because the supplier may
concentrate its sales activities and does not need to maintain numerous
business relations with a larger number of dealers. Further, the appointment
of a Distributor who is also manufacturing in the Territory enhances the
quality of support service available to a customer.
The
granting of exclusive distribution rights to Omnitron Limited for a minimum
period of 6 years is vital to Omnitron Limited because its decision to
manufacture the Product and invest in capital equipment was dependent on a
certain volume of business being available. The Distributor Agreement gave
Omnitron Limited access to the local market and strengthened the forecast
demand.....
The
Distributor Agreement provides certain benefits for the distributor such as
training, for a fee, and after sales support.
The
arrangements do not have the object or effect of distorting competition in the
State because there are four other suppliers in the market and it is
competitive. In fact the market price of the Product supplied by Omnitron is
higher than that of competitors because of its technical superiority.'
9. In
support of its request for a licence, Omnitron stated as follows:
´(a) If
the Agreements were not in place Omnitron could not have entered the market.
Firstly, it would not have the technology itself and secondly the decision to
invest could only be justified on the basis of an assurance on volume.
It
would not have the certainty of supply and the support services which it is
granted by the agreements and which it requires in order for it to set up and
invest in the equipment needed to produce and distribute the Product. The
method established by the arrangements for production and distribution of the
Product and for security of supplies contributes to promotion of technical and
economic progress because it enables Omnitron Limited to bring to the market a
high quality product and in fact one which is technically superior to the
product of its competitors.
(b) Omnitron
Limited has no direct contact with consumers but the fact that it exists in the
market and operates through its arrangements means that ultimately the consumer
has access (from the Operator) to a high quality product at a reasonable price.
(c) The
only restrictions which the arrangements contain are those listed.....These
restrictions only go so far as is necessary to allow the supplier penetrate the
market and to give Omnitron Limited assurance that its investment will be
protected.
(d) The
arrangements do not afford the possibility of eliminating competition but
generate a competitive environment by giving Omnitron access to the market to
compete with the four other suppliers to the Operators. There is no
relationship between Omnitron and any competitors nor is there any agreement on
pricing, market share, territory etc.'
10. In
response to questions from the Authority concerning clause 4.9 of the
agreement, Omnitron stated, in a letter of 15 March 1994, that references to
agreeing prices were prices to be agreed between Cryptovision and Omnitron, but
that the Schedule set out only prices at which the products would be sold by
Omnitron to Cablelink for the year 31 July 1990 to 31 July 1991. Omnitron
stated that the arrangements in clause 4.9(i), which specified the prices to
Cablelink for the first year, had now expired. No-one other than Omnitron
decided at what prices its products were sold to its customers. Omnitron was
negotiating prices with Cablevision and Cryptovision had no part in this
process. No response was made to the Authority's queries regarding the
references in clause 4.9 to the fact that selling prices to Cablevision were to
be negotiated between Omnitron and Cryptovision in each subsequent year and
were to be reviewed annually.
Subsequent
developments
11. Following
the issue of a statement of objections, the parties agreed to amend the
agreement in order to meet the concerns expressed by the Authority. The
agreement was amended on 19 January 1995 to provide that "the price at which
the products shall be resold by the Distributor shall be such price as the
Distributor may determine." Deletions were made of references to the
distributor's resale prices.
Assessment
Applicability
of Section 4(1)
12.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings which have as their object or effect the prevention,
restriction or distortion of competition in trade in any goods or services in
the State or in any part of the State.
The
Undertakings
13.
Section
3(1) of the
Competition Act defines an undertaking as "a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the
production,
supply or distribution of goods or the provision of a service." Omnitron,
Cryptovision and Tandberg are corporate bodies engaged in the manufacture and
distribution of products for gain, and they are therefore undertakings. The
agreement is an agreement between undertakings, and it has effect within the
State.
The
Agreement
14. There
has been considerable debate in the economics literature regarding vertical
restrictions such as exclusive distribution. On the one hand such agreements
may, in certain circumstances, be anti-competitive. On the other hand they may
simply constitute a logical and efficient and in some instances the only
mechanism by which the products concerned can be distributed, in which case
they cannot be considered to have either the object or effect of preventing,
restricting or distorting competition. An examination of the facts in each
case is necessary to establish whether or not an exclusive distribution
agreement such as the one notified in this instance offends against
section
4(1). Having considered the submissions made by the parties in this instance,
and the fact that there is an agreement between the parties for the supply of
the products to Cablelink, the Authority concludes that on balance the evidence
does not suggest that the arrangements are designed solely to enhance the
efficiency of distribution or that exclusive distribution constitutes the only
likely means of distributing the products. Given that the agreement clearly
prevents other distributors from dealing in the products and denies customers
the possibility of obtaining supplies from such other distributors, the
Authority concludes that in this instance the exclusive distribution
arrangements offend against
section 4(1). In addition, it considered that
clauses 4.9 and 6.1 limited the freedom of the exclusive distributor to set its
own resale prices, and that they also offended against
Section 4(1). Following
amendment of the agreement, these clauses no longer offend against
Section 4(1).
15. The
notified agreement contains certain clauses which are not usually found in
exclusive distribution agreements, and which derive largely from the fact that
Omnitron manufactures certain Cryptovision products under a separate agreement.
Certain information is to be kept secret and confidential during the term of
the agreement, and for three years after termination. The non-disclosure
agreement relates to confidential and proprietary business and/or technical
information, and imposes a confidentiality requirement for five years, this
being renewed every two years. This agreement is also included in the
manufacturing agreement. Omnitron is also required to secure that a
non-disclosure letter is signed by employees, the commitment remaining in force
until the technology and trade secrets become generally available to the public.
16. The
Authority considers that the confidentiality clauses which operate during the
term of an exclusive distribution agreement do not offend against
Section 4(1).
The non-disclosure agreement in this case, if it is renewed, could extend the
term of non-disclosure for up to five years after the exclusive distribution
agreement has terminated. The confidential information concerned is business
and/or technical information, each of which requires separate consideration.
17. In
previous decisions
[2],
the Authority has indicated that it agrees with the EU definition in the
Regulation on know-how licensing
[3]
that ´know-how means a body of technical information that is secret,
substantial and identified in the appropriate form' (Article 1(7)1). In the
opinion of the Authority, the technical information concerned, which is
primarily supplied under the associated manufacturing agreement, constitutes
know-how. In the know-how Regulation, an obligation on the licensee not to
divulge the know-how communicated by the licensor after the agreement has
expired is considered as not generally restrictive of competition (Article
2(1)1). Since the know-how would probably not be transferred unless it could
be ensured that it would not be divulged to others after the agreement ended,
the Authority considers that such a provision does not offend against
Section
4(1). In the Regulation, an obligation on the licensee not to exploit the
licensed know-how after termination of the agreement in so far and as long as
the know-how is still secret is also regarded as not generally restrictive of
competition (Article 2(1)3). Recital 14 of the Regulation states that ´A
post-term use ban may be regarded as a normal feature of the licensing of
know-how as otherwise the licensor would be forced to transfer his know-how in
perpetuity and this could inhibit the transfer of technology.' The Authority
agrees with the view of the EU Commission in this respect. The non-disclosure
agreement provides that the know-how will be used in discussions under the
agreement, and this implies that it must not be used after termination of the
agreement. The Authority considers that such a provision does not offend
against
Section 4(1).
18. The
Authority has taken the view in the category licence for exclusive distribution
agreements
[4]
that prohibitions on the use or disclosure of confidential information after
termination of the agreement, provided that such prohibition does not prevent
the exclusive distributor from competing after termination, do not offend
against
Section 4(1). Provided that the restrictions in the notified agreement
on the use or disclosure of confidential business information by Omnitron after
termination of the agreement were not used to prevent it competing with the
supplier, they would not offend against
Section 4(1).
19. As
part of the agreement, one undertaking has agreed to impose non-disclosure
provisions on its employees. For the reasons given above, the Authority
considers that the obligation on Omnitron to secure a non-disclosure letter
from employees does not offend against
Section 4(1).
20. The
agreement also includes a registered user agreement which licenses Omnitron to
use trademarks only on Cryptovision products for the duration of the exclusive
distribution and manufacturing agreements. Since this does not affect
competition, the Authority considers that it does not offend against
Section
4(1).
Applicability
of Section 4(2)
21. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements which, ´having regard to all relevant
market conditions, contributes to improving the production or distribution of
goods or provision of services or to promoting technical or economic progress,
while allowing consumers a fair share of the resulting benefit and which does
not -
(i)
impose on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii)
afford undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
22. The
Authority considers that exclusive distribution agreements generally satisfy
all the conditions of
Section 4(2), for the reasons given in the category
licence (paras. 34 to 44). It considers that the Omnitron/Cryptovision
agreement as amended fulfils the conditions of the category licence and the
conditions of
Section 4(2).
The
Decision
23. The
Competition Authority considers that the exclusive distribution agreement
between Omnitron Ltd, Cryptovision A/S and Tandberg A/S (notification no.
CA/799/92E) notified on 30 September 1992, under
Section 7(2) of the
Competition Act, constitutes an agreement between undertakings. It considers
that it offends against
Section 4(1) of the
Competition Act, but that, with the
removal of the clauses which limited the freedom of the exclusive distributor
to set its own resale prices, the agreement satisfies the conditions of
Section
4(2) of the
Competition Act, and it grants a licence to the agreement as
amended by the supplemental agreement of 19 January 1995. The Authority
considers that the licence should be granted for a period of five years, to
expire on 11 April 2000. The Authority does not consider it necessary to
attach any conditions to the licence.
The
Licence
24. The
Competition Authority has issued the following licence:
The
Competition Authority grants a licence under
Section 4(2) of the
Competition
Act, 1991 to the exclusive distribution agreement between Omnitron Ltd,
Cryptovision A/S and Tandberg A/S (notification no. CA/799/92E) notified under
Section 7 on 30 September 1992, as amended by the supplemental agreement of 19
January 1995, on the grounds that, in the opinion of the Authority, all the
conditions of
Section 4(2) of the
Competition Act, 1991 have been fulfilled.
The
licence shall apply from 12 April 1995 to 11 April 2000.
For
the Competition Authority
Patrick
M. Lyons
Chairman
12
April 1995
Notes
2. See,
for example, ACT/Kindle, Decision No. 8 of 4 September 1992, at paras 49 and 50.
3. Regulation
No. 556/89 on the application of Article 85(3) of the Treaty to certain
categories of know-how licensing agreements, OJL 61, 4.3.1989, p.1.
4. Decision
No. 144 of 5 November 1993, Article 3(i).
© 1995 Irish Competition Authority
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