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Calor Teoranta/Bulk Customers [1995] IECA 408 (22nd June, 1995)
Competition
Authority Decision of 22 June 1995 relating to a proceeding under Section 4 of
the Competition Act, 1991.
Notification
No. CA/155/92E - Calor Teoranta/bulk customers.
Decision
No. 408
Introduction
1. Notification
was made by Calor Teoranta on 29 September 1992 with a request for a
certificate under
Section 4(4) of the
Competition Act, 1991 or, in the event of
a refusal by the Competition Authority to grant a certificate, a licence under
Section 4(2) in respect of a standard supply agreement Calor has with bulk
customers. Following the issue of a statement of objections, Calor offered to
amend the agreement in a manner which satisfied the concerns of the Authority.
Calor also withdrew the notification of an older standard agreement which was
the subject of the same statement of objections. Notice of intention to grant
a licence was published in The Irish Times on 12 May 1995. There were two
submissions from interested parties.
The
Facts
(a) The
subject of the notification
2. The
notification concerns a standard agreement by Calor with its bulk LPG
customers, which provides for exclusive purchase by the customers of all of
their LPG requirements from Calor for a minimum period of five years.
(b) The
parties involved
3. Calor
is the leading supplier of LPG in the State. Calor is a wholly-owned
subsidiary of Calor Group plc, which is a listed company on the London Stock
Exchange. Calor acquired Kosangas in 1971. It operates in the State, in
Northern Ireland and in Great Britain.
4. The
principal activity of Calor is the supply and distribution of LPG under the
Calor, Kosangas and Calor-Kosangas brand names. A high proportion of LPG must
be imported and Calor has four import terminals - at Dublin, Cork, Whitegate
and New Ross. It also has distribution terminals at Claremorris and Sligo.
Calor stated that the notified agreements had been entered into with contract
customers before 30 September 1991, there being several thousand of these
outside the domestic sector. Gas was not being distributed to a number of
these customers. Supply is made to these customers either by bulk delivery to
a tank on their premises, or in cylinders to the premises, or indirectly in
cylinders through independent retail outlets identified as authorised dealers.
Bulk LPG customers include those involved in industrial processing and heating,
commercial heating, water heating and catering, agricultural/horticultural
heating, fish farming and road marking, and private households. These
customers purchase LPG for their own use. In addition, bulk LPG is supplied to
retail petrol stations who in turn supply the motorist. Calor also supplies
bottled LPG to retailers who resell it to domestic consumers. The relevant
agreement for LPG dealers has been covered by a category licence.
[1](c) The
product and the market
5. The
characteristics of the product and the market were described at length in the
Authority's category licence for agreements with cylinder LPG dealers. Since
LPG is distributed throughout the State, the appropriate geographic market is
the State.
(d) The
notified Calor bulk LPG agreement
6. Under
the notified Calor bulk LPG agreement, Calor agrees to supply, and the buyer
agrees to purchase from Calor for consumption at the buyer's premises, the
buyer's total requirement of LPG for a minimum period of five years. Calor
provides equipment for the use and storage of LPG, for which the buyer pays an
annual rental. The agreement contains provisions relating to delivery, price,
termination, indemnity, insurance and force majeure, among others. There is
also provision for the supply of LPG in cylinders rather than bulk delivery.
7. The
notified standard agreement comes in three versions, being introduced between
1987 and 1990. They differ from each other only in minor respects. The
relevant clauses of these are as follows:
3. The
Sellers hereby agree to provide to the Buyers at the service charge set out in
Schedule 1 hereof the Tanks listed therein. All tanks shall remain the
property of the Sellers at all times.
5.
(a)
The Buyers shall take from the Sellers all their requirements of Gas at the
premises shown in Schedule 1.
(d)
Notwithstanding anything herein contained, if the sellers are of the opinion
that the consumption of gas by the Buyers does not justify delivery into a
Tank, the Sellers may deliver Gas in cylinders and in that event the Sellers
agree and undertake to supply the Buyers with a stock of cylinders in
accordance with the Buyers requirements on service charges determined by the
Sellers......
7. The
Buyers agree and undertake:-
(a)
not to allow any other company or person to fill gas into the Sellers tanks.
(e)
to use the Gas delivered by the Sellers for their own consumption only and
that it will not be resold, exchanged, adulterated, decanted or used as fuel in
mechanically propelled vehicles constructed or adapted for use on roads without
in any case the specific written authority of the Sellers.
(j)
not to make any additions or alterations to the gas system without the prior
approval of the Sellers.
11.
This Contract shall remain in force for a period of five years from the date
hereof and will continue thereafter from year to year unless and until
determined by at least three months notice in writing given by either party to
the other to expire at the end of the five year period or at any anniversary
thereof.
(e) Submissions
of Calor
8. Calor
claimed that, in order to supply contract customers throughout the State with a
continuous supply of LPG, it made a substantial investment in purchasing and
maintaining tanks and cylinders to the highest safety standards. At present,
Calor had approximately 15,000 tanks and 2 million cylinders in issue to
service the requirements of contract customers who had entered into standard
supply agreements. In addition to its investment in tanks and cylinders, Calor
operated a national distribution system to ensure a continuous supply to LPG
consumers throughout the State. Calor stated that it supplied LPG to contract
customers either by delivery to a tank on their premises or indirectly in
cylinders through independent retail outlets identified as authorised dealers.
9. Calor
said that the agreement contained one provision which might be deemed to
restrict the parties in their freedom to take independent commercial decisions,
namely the exclusive purchase requirement in Clause 5(a). It maintained that:
'The
object of the restriction on the Contract Customer's ability to purchase LPG
only from Calor is to safeguard Calor's interest in the economic benefits of
its investment in developing the LPG market which will have a resultant benefit
to the Consumer. EEC Regulation 1984/83 would not have any application with
respect to an Agreement in the terms of the Supply Agreement as the Supply
Agreement does not provide for resale. The Supply Agreement is therefore not
subject to a maximum period of 5 years'.
10. Calor
put forward the following arguments in support of its request for a certificate:
'(a) Calor's
share of the LPG market represents such a minimal percentage of the total
energy consumption market that the exclusive purchase provision of the Supply
Agreement cannot of itself prevent, distort, or restrict competition in the
energy consumption market in the State, or any part of it. Calor's share of
the LPG market represented less than approximately one half of one percent of
the total energy consumption market in the State in 1991.
(b) There
are more than sufficient numbers of potential LPG customers within the State
that are not already linked to suppliers of LPG, thus the exclusive purchase
provision of the Supply Agreement does not have the effect of foreclosing entry
by a new supplier into the LPG market. The primary reasons attributable to
Calor's decline in the market has been the relative ease with which competitors
have entered the market and which have gained a substantial share of the market
in a relatively short period of time. A good example of the ease of entry into
the LPG market is the recent entry of Blugas into the market. Over a period of
approximately two years, we understand that Blugas already captured
approximately 4% of the LPG market.
(c) The
primary objects of the exclusive purchase provision of the Supply Agreement is
to protect Calor's interest in the economic benefits of the investment that it
has made in establishing and maintaining a national storage and distribution
infrastructure including the provision and maintenance of Customer Storage
tanks and cylinders; its ongoing investment in national marketing of the Calor
and Calor Kosangas brands as a safe and reliable product; its support for the
promotion and sale of LPG burning appliances necessary to maintain the LPG
market and to provide Contract Customers with an assured supply of safe LPG
over the period of the Agreement. The exclusive purchase provision of the
Supply Agreement allows effective planning of sales and consequently a
cost-effective organisation of LPG distribution throughout the State.
We
believe that the Agreement, the subject matter of this notification, could not
be said to prevent, restrict or distort competition as it does not result in a
reduction in the number of market competitors nor does it reduce the threat of
potential competition within the relevant market'.
11. In
support of its request for a licence, Calor made the following arguments:
'(a) The
LPG market can only be maintained and developed by a combination of the
continuous promotion and marketing of LPG as a desirable energy source, and LPG
burning appliances, and the provision of a national infrastructure of import
terminals, cylinders, and customer tanks, cylinder filling and bulk breaking
facilities, distribution and after-sales service systems.
(b) In
the general gas market LPG cannot compete with the State owned Natural Gas
monopoly. Undertakings which require high gas energy input are motivated to
locate on the Natural Gas grid. Because of the development of the gas market
by Calor the entry of Bord Gais with natural gas was facilitated. Calor has
lost approximately 50% (20,000 tonnes) of its bulk gas load to Bord Gais in
recent years. Consequently LPG must be marketed in areas not serviced by the
Natural Gas grid. Undertakings which require gas in these areas are generally
small businesses. Consequently their requirements for gas is limited. Their
location relative to import terminals also results in high distribution costs.
(c) The
burden of marketing LPG and LPG-burning appliances on a national basis to
develop the Irish LPG market has been and continues to be largely borne by
Calor. Other suppliers have entered the market seeking to sell gas to existing
customers with gas-burning appliances.
(d)
Calor
has made a major investment in a national storage and distribution
infrastructure that ensures a continuous supply of safe LPG to Customers
throughout the entire State, including investment in:
- import
terminal storage facilities in the ports....., having an aggregate storage
capacity of 8,400 tonnes;
- bulk-breaking
and distribution depots at six locations throughout the State;
- 2
million cylinders in circulation in the Calor customer network;
- rolling
stock, consisting of 40 road tankers;
- 15,000
customer pressure vessels (Tanks) (costing approximately £750 each per 1.5
ton (200 gal.) vessel and approximately £1,000 per ton for larger
vessels). These pressure vessels unlike the containers used for oil, are
subject to stringent regulations.
- The
average throughput of LPG per Contract Consumer is approximately 13 tonnes per
annum.
- This
relatively low throughput generates a low profit return thus resulting in the
necessity of having an exclusive purchasing arrangement for at least 5 years in
order to justify the initial investment in the pressure vessel, its transport
and installation, maintenance and uplifting at the termination of the agreement.
- It
should also be noted that LPG is competing with Electricity and Natural Gas
which operate under monopoly conditions and which are, by their nature,
long-term market competitors with long-term contracts;
- operation
of the storage and distribution infrastructure in accordance with extensive
regulations under (a) the
Dangerous Substances Act, 1972 and (b) the European
Communities (Major Accident Hazards of Certain Industrial Activities)
Regulations, 1986, as amended and (c) Safety Health and Welfare at Work Act,
1989. These statutory obligations impose significant obligations on suppliers
of LPG as to the manner in which it is stored and transported at all stages in
the distribution chain and installed at the Contract Customers Premises;
- operation
of a distribution system that ensures a continuous safe supply of LPG to
approximately 3,000 Contract Customers throughout the State. The cost of
operating such a distribution system is much greater than for other sources of
fuel such as oil, because of the requirement to transport and store LPG in
pressurised vessels, resulting in significantly lower net pay loads;
- operation
of inspection procedures at each stage in the storage, cylinder filling, bulk
breaking distribution and installation chain to the
highest
international safety standards to ensure the quality and safety of LPG supplied
by Calor;
- operation
of a national service and emergency system; and
- establishment
by Calor of state-of-the-art testing and research facilities to test LPG
appliances and equipment for safe use with LPG supplied by Calor.
(e) Calor
has largely funded the development of the Irish Liquefied Petroleum Gas
Association which is a technical body and provides the technical expertise in
LPG to the Gas Technical Standards Committee, under the aegis of the NSAI,
established by the Minister for Energy to produce Irish Standards for the gas
industry, including Irish Standards for the use of LPG in vehicles and LPG
refuelling facilities at retail outlets.
(f) In
order for Calor to safeguard its considerable investment in the promotion of
the merits of LPG, LPG appliances, its storage, cylinder filling, bulk
breaking, distribution, installation, servicing and emergency systems, Calor
must be able to plan its operations and services with some level of certainty.
(g) Calor
considers that the minimum economically viable period necessary for the Supply
Agreement is 5 years due to (i) the scale of Calor's overall investment; (ii)
the relatively low average throughput by Contract Customers which is also
subject to the continuous overall decline in consumption of LPG as a result of
switching by consumers to alternative sources of fuel in the medium term; (iii)
the direct costs of installing, maintaining and subsequently removing pressure
vessels.
(h) The
minimum five-year term would also allow for more effective organisation of
Contract Customers support activities such as the provision of an ongoing
technical service and emergency services.
(i) Clean
gas is an important fuel and essential for some industries. Because Bord Gais
has established its distribution system in the more densely populated and
industrially developed areas, the remainder of the country is dependant on LPG.
The extensive nature of Calor's distribution system contributes to economic
progress in peripheral and economically disadvantaged areas within the State by
providing a continuous safe supply of LPG to Contract Customers in peripheral
and disadvantaged areas. Contract Customers in these areas generally have a
low throughput by reason of the scale of their operation.
(j) The
five year period for the Supply Agreement considered at (g) above does not
infringe E.C. Regulation 1984/83 as the Agreement does not provide for resale.
(k) Consumers
of LPG benefit from Calor's investment in a national storage, distribution and
service infrastructure as it ensures the convenient availability of safe LPG
and after-sales service to consumers throughout the entire State.
(l) The
only exclusive obligation on a Contract Customer imposed by the Supply
Agreement is to purchase LPG from Calor for a period of 5 years.
(m) Upon
termination of a Supply Agreement, a Contract Customer is free to negotiate a
new supply agreement with a supplier of his choice.
(n) The
existence of standard Supply Agreements the subject matter of this notification
would not result in the foreclosure of competitors entering the market. This
argument has already been dealt with above'.
12. Calor
also presented the following information:
'The
European Commission has developed a policy permitting exclusive purchase
restrictions in certain circumstances for instance where the restriction would
ensure better regularity of supply or a better service to the consumer.
The
Campari Case - OJ 1978 L70/69 (1978) 2 CMLR is authority for the view that the
relevant factors to be considered in deciding whether there has been an
improvement in distribution is whether as a result of the agreement there will
be more effective organisation of sales activities, continuity of supply,
easier access to the market and proper provision of after-sales and guarantee
services.
The
decisions in Metro .v. Commission (No. 1) (1977) ECR1875 and Carbon Gas
Technologie OJ 1983 N376/17 (1984) are authority for the view that customers
will be deemed to have obtained a direct benefit under an agreement if the
agreement results in continuity of supply of the particular product. The
Beecham/Parke Davis case - OJ 1979 L70/11 (1979) 2CMLR is also authority for
the view that a resulting benefit to a customer will be presumed if supply has
been improved or if it results in the introduction of new or improved products.
The
Commission has also decided in the past that an exclusivity provision will be
acceptable if it is shown that the agreement would never have been entered into
in the first place and the benefits of the agreement would never have been
achieved without such restriction. It is submitted that the exclusive
purchasing provision is necessary to achieve the benefits of the agreement by
reasons of the necessary investment by Calor which have already been outlined
above in conjunction with the relatively low throughput generated.
There
have been a number of decisions which although unrelated to liquefied petroleum
gas have accepted the principal that an exemption would be given for the period
necessary to ensure that the benefits of the agreement are realised. The
following decisions are an example of the decisions which have allowed for
periods in excess of five years:
1. Rich
Products/Jus/Rol - OJ 1988 L69/21
-
ten years.
2. Carlsberg
- OJ 1984 L207/26 (1985) 1CMLR
-
eight years.
3. Carbon
Gas Technologie - OJ 1983 L376/17 (1984) 2CMLR
-
ten years.
4. BP/Kellog
- OJ 1985 L369/6 (1986) 2CMLR
-
seven years.
5. Mitchell
Cotts/Sofiltra - OJ 1987 L41/31
-
ten years.
6. De
Laval/Stork - OJ1977 L215/11 (1977) 2CMLR
-
twenty years.
It
is submitted that the minimum period of five years as stipulated in the Supply
Agreement is necessary to ensure the benefits of the Agreement are realised'.
13. In
response to queries from the Authority, Calor wrote to explain the situations
when gas distributed in cylinders could arise, such as:
(i)
access
problems in bad weather conditions or road or site works which prevent a road
tanker getting close to the customer tank. Some customers liked to have some
large cylinders (75lb or 104lb) as standby;
(ii) a
defect in the bulk tank installation requiring the tank to be shut down;
(iii) servicing
or changing of a tank for refurbishment;
(iv) changes
in the customer site which would make the site unsuitable for the bulk tank
under safety standards, but which would still enable a number of large
cylinders to be installed as an alternative. This took the form of cylinders
being connected to a common manifold to supply the system; and
(v) significant
change in the customer's demand for LPG leading to a situation where the demand
could be met more efficiently by an installation of large cylinders.
Large
cylinders, in this context, performed the same role as tanks. In some markets
they were filled by bulk road tankers in the same manner as bulk tanks. Calor,
however, believed that it was safer to fill them in a filling plant, because of
the critical safety factor which arose from overfilling of an LPG pressure
vessel.
(f) Submission
by Blugas
14. Following
the publication of the Flogas notifications by the Authority, Blugas
transmitted two lengthy submissions to the Authority, at the end of July 1992,
prepared by economists and lawyers respectively. These also referred to the
Calor bulk agreements, which had not at that time been notified. The main
points made in the economic submission were as follows:
(a) the
nature of the product involves relatively high sunk costs (that is investment
which is not recoverable if a firm leaves the industry) on behalf of suppliers;
(b) the
two main suppliers have a market share of about 95%;
(c) there
is a lengthy period for the exclusive purchasing contract;
(d) customers
must give a certain period of notice, normally three months, before switching
to another supplier;
(e) the
relevant market is that for LPG, which is distinct and well-defined;
(f) LPG
is important for certain industrial processes;
(g) the
hypothesis cannot be rejected that there is not collusion between Flogas and
Calor Kosangas;
(h) there
are switching costs in changing to a new supplier, which represent a barrier to
entry to the market;
(i) customers
may not refill tanks with the products of other firms;
(j) ownership
of tanks by the suppliers may increase a rivals' costs of entering the market;
(k) the
LPG market does not appear to be competitive, and uncompetitively high prices
could be maintained over a long period.
15. The
main claims made in the submission from the lawyers of Blugas were that:
(a) the
common law traditionally rendered unenforceable covenants in agreements that
represented an unreasonable restraint on trade which were considered to be
contrary to public policy;
(b) prima
facie,
exclusive purchasing agreements offend against Section 4(1);
(c) the
Calor agreement does not meet the criteria specified in Section 4(2) because:
(i) the
bulk customer is prohibited from taking any other product by means of a
separate
tank;
(ii) the
agreements are not capable of termination within any reasonable period;
(iii) the
clauses are unnecessarily severe and beyond what might be required to
protect
reasonable interests; and
(d) it
is not open to the Authority to grant the licence/certificate sought by Calor
as the use of such agreements by the market leader Calor and by Flogas amounts
to an abuse of a dominant position by either or both of these entities.
16. The
submissions by Blugas have been taken into account by the Authority, insofar as
they relate to the notified agreements. It should be pointed out that,
subsequent to its submissions, Blugas notified its bulk supply agreements to
the Authority with a request and arguments for a certificate or a licence
(CA/540/92E). These agreements, which followed industry practice, provide for
the exclusive purchase of Blugas by the bulk customer for five years. As
stated above, Flogas had already notified its bulk agreements (CA/16/92E),
which provide for exclusive purchase of Flogas or Ergas. Licences were granted
to these agreements in April 1995.
[2]
(g) Response
of Calor.
17. Calor
strongly rejected the analysis and conclusions in the Blugas submissions. It
argued that the assumptions in relation to the market and to the notified
agreements were inaccurate, and that the submissions should have little, if
any, implication in respect of the Authority's consideration of the Calor
agreements. In summary, Calor made,
inter
alia
,
the following observations on the economic submissions:
(a) the
economic paper was only theoretical and was based on unprovable assumptions,
many of these assumptions being incorrect;
(b) it
was incorrect to conclude that a distinct LPG market existed;
(c) the
assumptions in relation to the practices in the market were defective because
the authors had relied on incorrect information concerning Calor;
(d) it
had not been shown that the agreements notified by Calor had created barriers
to entry or had given rise to collusive behaviour;
(e) the
understanding of the market is flawed because there are a number of
inaccuracies in the economic paper, such as the references to the Irish
Liquefied Petroleum Gas Association, and the claims that the Calor bulk
agreements contained a 12-month period for termination;
(f) there
was not a well-defined market for LPG, but the different energy products all
formed part of the one relevant market, which should more correctly be
segregated by use. None of the products were in a position to prevent
effective competition, and none could behave to an appreciable extent
independently of its competitors and consumers.
(g) price
was a key factor in the energy market. There were a number of deficiencies in
the ERSI paper quoted by Blugas
[3],
and in the conclusions drawn from it. The ESRI paper itself showed a
cross-elasticity between gas and LPG, and accepted that a different measuring
mechanism might show higher elasticities;
(h) while
the economist's paper referred to conditions in which collusion might occur, it
did not prove that such conditions existed for LPG, and certainly did not
demonstrate that collusion occurred or that unfairly high and anti-competitive
prices had been charged. The paper did not admit that a similarity in pricing
was more likely to occur as a result of market forces. Competition between
Calor and Flogas was intense;
(i) the
approach of the authors to barriers to entry did not take cognisance of the
approach taken by the European Court in the case of Delimitis v Henniger Brau
(1991). The real barrier to entry to the Irish LPG market was the cost of
import terminals, not exclusive purchasing agreements;
(j) the
authors did not address the argument that the level of any barriers to entry
must be balanced against security of supply and the other benefits which had
been recognised by the EC Commission;
(k) there
was no proof that easy switching would lead to lower prices, but the opposite
was the case; and
(l) matters
of business, trade or competition were never discussed at meetings of the ILPGA.
In
relation to the legal submission, Calor in brief said that:
(1) the
Competition Authority had no power to apply the common law doctrine of
restraint of trade. This doctrine had not been applied to exclusive purchasing
agreements, but mainly to employment contracts and sales of business, and it
did not 'of necessity apply' to exclusive purchase agreements. Common law had
held that certain exclusive supply or purchase agreements could in fact enhance
competition, which concept had been accepted by the EC in certain regulations,
including Regulation 1984/83;
(2) the
fact that LPG was imported from other member states was irrelevant for the
Competition Authority, since the agreements related only to trade within the
State. The agreements did not in any way impact on inter-State trade. A
decision to grant a certificate or a licence would not prejudice the practical
effectiveness of the EC Treaty, but would be in line with Commission decisions;
(3) the
agreements met the criteria of Section 4(2) of the Act;
(4) nowhere
was it shown that the clauses in the agreements were unnecessarily severe and
beyond what was reasonable; and
(5) the
legal submission had not considered whether Calor or Flogas had a dominant
position nor that any abuse had occurred. It was not open to the Authority to
take cognisance of such an issue in the context of a decision whether to grant
a licence/certificate to the agreements notified.
(h) Subsequent
developments
18. The
Authority issued a statement of objections in respect of the notified agreement
on 24 November 1994. In a letter of 22 December 1994, Calor offered to amend
the agreement, and the text of the proposed amendment was submitted to the
Authority by letter of 19 January 1995. Calor proposed sending a letter to
bulk customers which would make the following amendments to the agreement:
(a) Clause
11 is amended to read 'This contract will remain in force for a period of five
years', and the rest of the clause is deleted (i.e. automatic extension of the
duration of the agreement beyond five years and the notice period for
termination); and
(b) Clause
7(j) is amended to read 'In the interest of maintaining the safety of the Gas
System not to make any additions or alterations to the gas system without prior
approval of the Seller'.
Calor
confirmed by a letter dated 13 March 1995 that it had issued this letter to
bulk customers.
19. Following
publication of the Authority's intention to grant a licence to the notified
agreement, two submissions were received from interested parties. Their
comments have been taken into account in the following assessment.
Assessment.
Applicability
of Section 4(1)
20.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings which have as their object or effect the prevention,
restriction or distortion of competition in trade in any goods or services in
the State or in any part of the State.
(i) Agreements
between undertakings.
21. According
to
Section 3(1) of
the Act, 'undertaking means a person being a body corporate
or an unincorporated body of persons engaged for gain in the production, supply
or distribution of goods or the provision of a service'. Calor is an
incorporated body engaged for gain in the supply and distribution of LPG, both
to resellers and to final consumers. Accordingly, Calor is an undertaking
within the meaning of
the Act. Bulk customers are not resellers of the
product but consume it themselves. A number of the bulk customers are engaged
in the production, supply or distribution of other goods, or the provision of
services, for gain, being engaged in farming, manufacturing, retail trade,
catering, motor service stations, and so on. These customers are also
undertakings within the meaning of
the Act. A number of bulk customers may not
come within the definition of an undertaking and supply agreements with them
are not therefore covered by
the Act. This decision does not apply to such
agreements. With the exception of these agreements, the notified agreements
are agreements between undertakings within the meaning of
Section 4(1) of the
Act.
(ii) The
Calor bulk LPG agreement
22. The
Calor bulk LPG agreements provide that the customer shall purchase from Calor
his total requirements of LPG. The agreements apply to exclusive purchase of
cylinders as well as to bulk supplies of LPG. All agreements have an initial
term of five years, and as notified were automatically renewed each year
thereafter. Three months' notice of termination of the agreement had to be
given, to expire at the end of the fifth year, or at each anniversary
thereafter. Exclusive use of Calor LPG in the equipment supplied by Calor is
ensured in the agreements since no other company or person, besides Calor, is
to be allowed fill gas into Calor's tanks. The agreements oblige the buyer not
to make any additions or alterations to the gas system without the prior
approval of Calor. Finally, although it is not stated in the agreements, each
buyer who has signed an agreement must purchase LPG exclusively from Calor even
if he purchases cylinders from a Calor dealer.
23. For
the duration of the agreement, the customer can only purchase LPG from Calor,
and from no other supplier, and no other supplier can sell the product to the
customer. This limits the commercial freedom of the customer to buy LPG from
any source he wishes, and the ability of others to supply him, and denies him
supplies unless he accepts the exclusive purchase requirement. While each
individual agreement might have relatively little effect upon competition, all
the agreements together form a network of restrictive agreements for the
distribution of Calor to bulk customers. As Calor has a substantial share of
the market, the combined effects of these agreements is considerable. This is
reinforced since Flogas and Blugas also have similar exclusive purchase
agreements, thus forming a restrictive system of distribution in the LPG market
as a whole. No customer can purchase LPG from anyone other than the exclusive
supplier for a relatively long period of time. This tends to introduce a
considerable degree of rigidity into the market, and it makes it difficult for
a new entrant to enter the market quickly on any significant scale since a
large number of potential customers, including many large users, are not
available, at least until their exclusive agreements have expired. The
Authority considers, therefore, that the standard Calor bulk supply agreements
have the object and the effect of preventing, restricting or distorting
competition in goods in the State, and thus they offend against
Section 4(1).
24. The
Authority's view about long-term exclusive purchasing agreements is compounded
by the fact that, after the initial period of five years, the agreement, as
notified, was on a year-to-year basis. The Authority regards such an agreement
as being of indefinite duration, since it is automatically renewed unless
notice of termination is given, rather than being simply of one year's
duration. Such agreements also offend against
Section 4(1). The Authority
also considered that fairly lengthy periods of notice - three months in the
notified agreements - might tend to dissuade customers from terminating their
agreement and thus restrict competition and so they offended against
Section
4(1). Calor has now amended the agreement by limiting the duration to five
years and by deleting the requirement to give notice of termination.
25. The
agreements provide that no other person or company is permitted to fill gas
into the tanks. The tanks must therefore be used solely for the storage of LPG
supplied by Calor. The equipment usually consists, at least, of a pressurised
bulk storage tank, and Calor is entitled to remove it on termination of the
agreement. The views of the Authority in respect of exclusive use of equipment
requirements which represent exclusive purchasing obligations have been given
in its decision on certain Burmah Castrol agreements
[4].
26. In
the present case, the requirement that no one besides Calor may fill gas into
the tanks, while it means that the tanks cannot be used for the products of
competitors, does not in itself have the object or effect that the customer
must purchase LPG exclusively from Calor. The customer is already subject to
an exclusive purchasing obligation. Its purpose is to prevent competitors from
securing a 'free ride' in the costly equipment which has been supplied by
Calor, thus giving them a competitive advantage. There would usually be space
in the customer's premises for the installation of a competitor's storage tank,
or they could purchase cylinder gas from another supplier. While this might be
less convenient, it does not, of itself, prevent the customer from buying from
suppliers other than Calor, it does not have the effect of representing an
exclusive purchasing agreement, and the requirement does not offend against
Section 4(1).
27. The
agreements as notified obliged the buyer not to make any additions or
alterations to the gas system without the prior approval of Calor. The
equipment is not the property of Calor, and the customer is made responsible
for the maintenance of all equipment other than the tank. If this obligation
is for the purpose solely of ensuring that safety standards in the gas system
were to be maintained, the Authority would not regard it as offending against
Section 4(1). If it were to be used to restrict the freedom of the buyer in
making additions or alterations to the system, or restricting his freedom in
obtaining equipment except with the permission of Calor, the Authority would
regard it as offending against
Section 4(1), (and would not satisfy the
conditions of
Section 4(2) of
the Act). Calor has amended the agreement to
emphasise that the clause is in the interest of maintaining the safety of the
gas system, and the Authority considers that it does not now offend against
Section 4(1).
28. The
Authority considers that the other clauses in the notified agreements do not
offend against
Section 4(1) of
the Act. In particular there is an obligation
on the buyer to use the gas for his own consumption and not to resell,
exchange, adulterate, or decant it or use it for fuel in motor vehicles without
the permission of Calor. The agreement is specifically with the final user,
not for resale, and these obligations are essentially for safety reasons.
Applicability
of Section 4(2)
29. Under
Section 4(2), the Competition Authority may grant a licence in the case of any
agreement or category of agreements which, 'having regard to all relevant
market conditions, contributes to improving the production of goods or
provision of services or to promoting technical or economic progress, while
allowing consumers a fair share of the resulting benefit and which does not -
(i) impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
30. In
the opinion of the Authority, the bulk LPG agreements notified by Calor, as
amended, fulfil the conditions provided for in
Section 4(2).
31. The
Authority is aware that LPG is volatile and can be dangerous, and that safety
considerations are of great importance, often being laid down by statute. In
addition, the supplier provides pressurised equipment, particularly storage
tanks, for bulk customers. These features are not sufficient, however, to
persuade the Authority that any exceptional treatment can be justified for the
supply of bulk LPG to customers.
The
exclusive purchasing obligation
(i) Improvements
in distribution, etc.
32. The
Calor bulk LPG agreements, in principle, produce an appreciable improvement in
distribution. They enable the supplier, who distributes bulk LPG direct
usually to a specialised pressure storage tank on the premises of the customer,
to plan the sales of his goods with greater precision and for a longer period,
and to justify the investment in costly storage and distribution equipment.
They ensure that the customer's requirements will be met on a regular basis for
the duration of the agreement. They permit a reduction in distribution costs,
compared to a situation where the customer purchased less frequently from two
or more suppliers of LPG, for each of which he would need a separate storage
tank. These benefits apply to over half of LPG purchased in the State, the
remainder being accounted for by retail sales of cylinder LPG. The agreements
also contribute to technical progress by virtue of adherence to safety
standards and the provision of technical advice.
(ii) Share
of benefits to consumers.
33. In
the Authority's view, the term consumers refers to the users of a product, who,
in the present case, are bulk customers. Such customers gain a fair share of
the benefits from the exclusive purchasing requirement by being assured of
regular supplies of LPG. This is especially important to buyers who wish to
use gas but who are not adjacent to the natural gas grid. Being generally
fairly large purchasers, certainly larger than domestic consumers, they are
able to use their buying power to secure some of the benefits of reduced
distribution costs in their purchase prices for LPG. They also benefit from
the fact that they do not need to invest in the essential pressurised storage
equipment, which is not needed for other fuels, but they are charged a rental
which does not represent the full cost of buying and maintaining the equipment,
though this cost is probably recovered over time in the price of the LPG.
Customers also benefit from the continuing attention to safety, by way of
technical advice and safety support services.
(iii) Indispensability
of the arrangements
34. There
are special circumstances in the supply and distribution of LPG, where
expensive storage equipment is required and is supplied by Calor, and where
safety factors are important. Since the Calor equipment may be restricted to
LPG from Calor only, the benefits of the savings in distribution costs would
not be obtained if the exclusive purchasing obligation was not imposed, and if
one or more other LPG suppliers could also instal tanks and supply their brand
of LPG. The exclusive purchasing obligation, in this situation, is considered
to be indispensable in securing the benefits outlined above. (The Authority
does not believe that exclusive purchasing obligations generally upon end-users
or final customers could be justified except in special circumstances). This
is so only if the exclusive purchasing obligation is limited to a period of
five years, since a longer period would not be justified by the size of the
investment made by Calor. The buyers are generally located away from the
national gas grid, and tend to be smaller than the major users of gas, which
are located close to the natural gas grid. The notified agreement lasted for
an initial period of five years, but was automatically renewed from year to
year thereafter, subject to a three month period of notice. The Authority
considered that these provisions were not indispensable, and that the
agreements therefore did not satisfy the conditions of
Section 4(2). Calor has
deleted these provisions and the agreements have a duration of five years. The
Authority considers that a period for exclusive purchase of five years is
indispensable to secure the above benefits.
(iv) Elimination
of competition
35. Given
the structure of the LPG industry, the Authority considered carefully whether
the exclusive purchasing system represented a significant barrier to entry
which could result in the foreclosure of new entrants. The long-established
firms, Calor and Flogas, have a combined market share of over 90%. Between
them, they have exclusive purchase agreements with almost [ ] bulk
customers, excluding domestic consumers. Not surprisingly, these customers
include those which regard gas as an essential fuel, but which do not have
access to natural gas, though they are few in number. Establishment of a
presence in the market as a supplier of LPG is an expensive operation.
Nevertheless, in spite of the fact that the LPG market has been dominated by
only one or two firms since its establishment nearly 60 years ago, the
Authority considers that the following facts are also relevant:
(a) while
several thousand customers in total are bound to purchase exclusively from one
supplier for up to five years, there are a large number of other potential
customers available to a new entrant for the supply of LPG;
(b) it
might be expected that, on average, up to 20% of the tied agreements expire
every year, and these customers are free to sign a new agreement with the
existing supplier or with another supplier;
(c) the
industry has been marked by the occasional successful entry of new suppliers,
such as Ergas in 1971, Flogas in 1978, Tervas in 1987 and Blugas in 1990.
Although Ergas ceased to exist as a supplier independent of Flogas in 1989,
Blugas does appear to have built up a network of bulk customers and to have
achieved a not insignificant market share in a relatively short period.
The
Authority concludes, therefore, that, while the existence of networks of tied
customers with exclusive purchasing agreements might make it more difficult to
enter the LPG market than in the absence of such arrangements, access to the
market is not entirely ruled out, and the exclusive purchasing systems do not
operate to foreclose new entry. At the same time, the establishment of a large
exclusive customer network by Blugas, in addition to those of Flogas and Calor,
would make it more difficult for another supplier to enter the market than it
has been for Blugas to enter.
36. As
already noted, customers should be powerful enough to ensure that they were not
paying excessive prices for Calor LPG compared to that from a competitor. In
addition, it is always possible for many customers to use another fuel in
alternative equipment with relatively little delay, and to cease purchasing LPG
entirely. There is thus no possibility of eliminating competition in respect
of a substantial part of the products in question as a result of the exclusive
purchasing conditions in the notified agreement.
37. While
the above consideration of the requirements of
Section 4(2) has related
primarily to the supply of LPG to bulk storage tanks, the Authority considers
that it is equally applicable in the case of supply in cylinder form, even
where the cylinders are obtained from distributors or dealers and not directly
from Calor. Furthermore, a customer which obtains cylinder LPG has the option
of obtaining the cylinders from dealers directly, rather than under the
industrial LPG agreement.
38.
The Authority has decided to grant a licence in this case to agreements which
involve the exclusive purchase of bulk LPG for a period of up to five years,
whereas in the LPG dealer category licence it only permitted exclusive
purchasing agreements provided that these did not exceed two years in duration
[5].
This is because the Authority considers that the market conditions differ
between the two situations. In particular, the dealer agreements resulted in
the tying of a large proportion of all available retail outlets, which is not
the case with the bulk LPG agreements. For the avoidance of doubt the
Authority believes that it is important to state that five years represents the
maximum period for which an exclusive purchasing obligation for bulk LPG may
apply. Any attempt to extend this period by a supplier concluding agreements
with parties for an additional period more than 30 days before its existing
agreement with a customer has expired or is terminated would be contrary to the
provisions of this licence.
EU
Precedents
39. In
its assessment, the Authority has had regard to the approach adopted by the EU
Commission to exclusive purchasing agreements, particularly those where the
product is to be used in the production of another product, rather than for
resale. In its Seventh Report on Competition Policy
[6],
the Commission stated:
(a) 'Exclusive
purchasing agreements may endanger competition, because they limit the
purchaser's freedom of choice and therefore at least potentially restrict the
sales outlets open to other suppliers.' (p. 21).
(b) 'The
applicability of Article 85(1) to exclusive purchasing and other such
arrangements depends on whether or not the arrangement, either alone or in
conjunction with other similar arrangements between the same or different
firms, may appreciably affect entry to the market and sales by third parties.'
(p. 23).
(c) 'The
Commission considers that exclusive purchasing agreements can contribute to
improving the production and distribution of goods, because they make it
possible for the parties to the agreement to plan their production and sales
more precisely and over a longer period, to limit the risk of market
fluctuation and to lower the cost of production, storage and marketing.' (p. 23).
(d) 'However,
exemption can only be given where the firms involved do not retain the whole of
the benefit. Consumers must be allowed their fair share as well. The benefits
must also be great enough to balance out the restrictions of competition they
bring with them. These tests are not satisfied if the exclusive arrangements
make it more difficult for other firms to sell on the market, and especially if
they raise barriers to market entry.' (p. 24).
40. The
Authority agrees with the view of the EU authorities that exclusive purchasing
agreements may produce benefits, including continuity of supply, and that the
duration of such agreements should reflect the period needed to ensure that the
benefits are realised (see para 12). The references cited by Calor in their
submission, however, are considered to be irrelevant to exclusive purchase
agreements for the supply of a fuel such as LPG. Campari involves trademarks
and secret manufacturing processes; Metro is concerned with exclusive
distribution and resale of goods; Carbon Gas Technologie cases involve
cooperation, know-how and research and development; Rich Products/Jus-rol
involves know-how licensing; Carlsberg concerns goods for resale; BP/Kellogg
deals with the development of a manufacturing plant and the supply of a
catalyst; Mitchell Cotts/Sofiltra refers to a joint venture and exclusive sale;
and DeLaval/Stork is also a joint venture.
The
Decision
41. Calor
and their industrial customers are undertakings within the meaning of the
Competition Act. The industrial bulk LPG agreement is an agreement between
undertakings. Because of the exclusive purchasing requirement in the notified
agreement, it offends against
Section 4(1) of
the Act. The Authority
considered that the notified agreement did not satisfy all the conditions of
Section 4(2), because it had a duration of more than five years and it required
notice of termination, and because additions or alterations to the gas system
required the prior approval of Calor. The Authority is of the opinion,
however, that the agreement, as amended by the letter of 19 January 1995 from
Calor, satisfies all the conditions of
Section 4(2) of the
Competition Act.
42. The
Authority therefore grants a licence under
Section 4(2) in respect of the
notified standard Calor bulk LPG agreement, as amended.
43. The
licence shall apply from the date of this decision, that is 22 June 1995. It
appears appropriate that the period specified for the licence should be ten
years, that is until 21 June 2005.
44. Under
Section 8(1) of the
Competition Act, the Authority may grant a licence subject
to such conditions as may be attached to and specified in the licence. Given
the very large market share possessed by Flogas and Calor, the Authority
considers that it is necessary to monitor developments in the market for bulk
LPG in order to ensure that the conditions of
Section 4(2) continue to be
satisfied. Accordingly, the licence is issued subject to the following
reporting conditions:
that
Calor submit to the Authority the following information for each calendar year:
(a) the
total number of industrial LPG agreements (that is non-domestic bulk supply
agreements) in operation at the end of the preceding year; and
(b) the
total volume of sales, in tonnes, of industrial LPG to those customers in the
preceding year.
The
first of these reports shall be submitted within 60 days of the date of this
licence, and subsequent reports must be submitted before the end of May
following each year.
The
Licence
45. The
Competition Authority grants the following licence to the agreement notified by
Calor Teoranta, as amended:
Article
1
The
Competition Authority grants a licence to the standard Calor Teoranta bulk LPG
agreement notified to the Competition Authority on 29 September 1992
(CA/155/92E), as amended by the letter of 19 January 1995 from Calor Teoranta,
insofar as the buyers are undertakings within the meaning of
Section 3(1) of
the
Competition Act, 1991, on the grounds that, in the opinion of the
Authority, all the conditions of
Section 4(2) of the
Competition Act have been
fulfilled. This licence shall apply from 22 June 1995 to 21 June 2005.
Article
2
Calor
Teoranta shall, within 60 days of the grant of this licence and thereafter
every year before the end of May, send a report to the Authority covering the
preceding year.
The
reports shall contain the following information:
(a) the
total number of industrial LPG agreements (that is non-domestic bulk supply
agreements) in operation at the end of the preceding year; and
(b) the
total volume of sales, in tonnes, of industrial LPG to those customers in the
preceding year.
For
the Competition Authority
Patrick
M. Lyons
Chairman
22
June 1995.
Notes
2. Decision
No 388 of 10 April 1995 - Flogas Ireland Ltd/bulk customers; and Decision
No 389 of 10 April 1995 - Bulgas Ltd/bulk customers.
3. Energy
Elasticities: Responsiveness of demands for fuels to income and price changes,
P Conniffe and S Scott. Economic and Social Research Institute, 1990.
4. Decision
No 361 of 13 October 1994
5. Op.
cit.
6. EC
Commission, Seventh Report on Competition Policy, 1977, Brussels, Luxembourg,
April 1978
© 1995 Irish Competition Authority
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URL: http://www.bailii.org/ie/cases/IECompA/1995/408.html