BAILII is celebrating 24 years of free online access to the law! Would you
consider making a contribution?
No donation is too small. If every visitor before 31 December gives just £5, it
will have a significant impact on BAILII's ability to continue providing free
access to the law.
Thank you very much for your support!
[New search]
[Printable RTF version]
[Help]
Tedcastle/McCrystal [1996] IECA 470 (27th June, 1996)
Competition
Authority Decision of 27 June 1996 relating to a proceeding under Section 4 of
the Competition Act, 1991.
Notification
Nos. CA/25 and 26/94 - Tedcastle/McCrystal
Decision
No. 470
Introduction
1. Notification
was made by Tedcastle McCormick & Co. Ltd (Tedcastle) on 14 and 27
September 1994 of two distribution agreements, with Aidan McCrystal and
McCrystal Oils (Bellurgan) Ltd respectively, with a request for certificates
under
Section 4(4) of the
Competition Act, 1991, or, in the event of a refusal
by the Competition Authority to issue certificates, licences under
Section 4(2)
of the
Competition Act. Following the issue of a statement of objections,
Tedcastle offered to amend the agreements in a manner which satisfied the
concerns of the Authority.
The
Facts
(a) The
subject of the notifications
2. The
notifications concern agreements dated 15 August 1994 under which Tedcastle:
(i) appoints
Aidan McCrystal to be a distributor of its petrol; and
(ii) appoints
McCrystal Oils to be a distributor of its gas oil, derv and kerosene;
in
return for which the purchaser agrees to purchase Tedcastle products
exclusively for a period of years. Tedcastle has notified a number of other
distribution agreements, and these are the subject of separate decisions.
(b)
The parties involved
3. Tedcastle
is a wholly owned subsidiary of Deepwell Investments Ltd, an Irish private
limited company controlled by the Reihill family. Tedcastle and its sister
companies are engaged in the importation and distribution of oil products, in
the State and in Northern Ireland, in the importation and sale of coal,
commercial vehicles and heavy duty trucks and machinery, and in warehousing.
McCrystal Oils is an Irish company with its registered office in Dundalk, Co.
Louth, and Aidan McCrystal is its controlling shareholder.
(c)
The products and the market
4. The
products involved in the agreements are fuel oils, that is diesel, gasoil,
kerosene, and petrol. Tedcastle has a relatively small share of the main
product markets. The distributor supplies,
inter
alia
,
diesel fuel to commercial customers and central heating oil to domestic
customers. In common with other fuel oil suppliers, Tedcastle uses
distributors to deliver to final customers and does not use its own staff, as
in the past, although large customers may be supplied directly. Tedcastle
stated that it sold in the home heating market, the agricultural/commercial
market and the motor propellant market. It maintained that the first two
relevant markets included coal, fuel oil, natural gas, LPG, turf and
electricity. The Authority considers that not all fuels are perfectly
interchangeable and that, rather than a single home heating market, there is a
distinct market for heating oil. The relevant markets are those for heating
oil and motor diesel.
(d) The
notified agreements
5. The
agreements between Tedcastle and Aidan McCrystal and McCrystal Oils were made
on 15 August 1994. They are virtually identical. As notified, they continued
in force for five years, and for successive five year periods thereafter,
unless terminated by either party giving no less than six months' notice in
writing, in which event the agreement would terminate at the end of the five
year period in which the notice was given (clause 1). Tedcastle agrees to
supply and the buyer agrees to purchase its total requirements of petroleum
products, excluding lubricating oil, at Tedcastle's wholesale schedule price
for 200 gallon lots, less specified rebates for premium and unleaded petrol in
the first agreement and for gas oil, derv and kerosene in the second (clause
2). The buyer agrees to deal only in Tedcastle petroleum products (clause 5).
The buyer is required to provide at its own cost the necessary storage tanks,
vehicles and delivery and other equipment (clause 6 in the second agreement).
Tedcastle may sell to other persons, firms or companies (clause 6 in the first
agreement and clause 7 in the second). The buyer will keep records and produce
them to Tedcastle when required (clause 7 in the first agreement and clause 8
in the second). The buyer may not charge or part with possession of any of its
facilities or property without Tedcastle's consent (clause 8(b) in the first
agreement and clause 9(b) in the second).
(e) Submissions
by Tedcastle
6. In
its submission, Tedcastle stated that:
´The
distributor purchases the product from Tedcastles at Tedcastles Wholesale
Schedule Price. This price is in effect determined by market forces. The
distributor receives a rebate on this price. In other words in exchange for
agreeing to purchase only from Tedcastles the distributor gets the product at
slightly less than the prevailing wholesale market price. The distributors are
required to purchase all their supplies of product from Tedcastles unless
Tedcastles are unable to supply them. Tedcastles has provided credit
facilities and a loan to McCrystal Oils.'
7. Tedcastle
said that distribution of the products took place at three principal levels of
supply - importers, distributors and small distributors, and added that:
´These
various levels of the distribution chain are not however completely distinct
from one another and it is common practise for an importer (like Tedcastles) to
supply directly to consumers. Tedcastles sister company TOP sells directly to
the public. Tedcastles has a minority shareholding in the CCO Limited of
Dundalk which competes with the distributors.'
8. Tedcastle
maintained that:
´The
Agreements are mutually beneficial for the parties. They provide a secure and
orderly market for Tedcastles and regular supplies for the Distributor and the
consumer. They increase the competition faced by other oil companies to the
benefit of the consumers and thus allow for the creation of an efficient
distribution chain. In order to enter the market a distributor needs a depot,
storage facilities and tankers. He also needs working capital. Most
distributors would not possess the capital required to establish themselves in
business were it not for the support provided by Tedcastles.
The
distribution agreements produce an appreciable improvement in distribution in
which consumers are allowed a fair share of the resulting benefits. A high
level of investment is required to provide adequate facilities and to meet
safety standards and comply with the Dangerous Substances Act. Distributors
would have insufficient resources for the necessary investment without the
substantial support provided by Tedcastles. The exclusive purchasing
obligation and the qualified prohibition on dealing in competing products
imposed on the distributors encourage the distributors to devote all the
resources at their disposal to the sale of the products while retaining their
independence and freedom to run the business as they see fit. The agreements
lead to durable co-operation resulting in improved service to the consumer.
They facilitate long term planning and consequently a cost effective
organisation of importation and distribution by enabling Tedcastles to
accurately plan its needs and to contract with its suppliers for the required
tonnage to meet those needs. The costs of distributing products to a limited
number of distributors which purchase large quantities and have storage
capacity are lower than the cost of delivering smaller volumes to a large
number of outlets and competitive pressures ensure that any savings in costs
are passed on to the consumers. The restrictions placed on the distributors
are the minimum necessary to secure a reasonable financial return for
Tedcastles for its investment. The agreements do not impose on Aidan McCrystal
or McCrystal Oils (Bellurgan) Limited terms which are not indispensable to the
attainment of this objection nor do they afford Tedcastles or the distributors
the possibility of eliminating competition in respect of all or a substantial
part of the products.
Tedcastles
expertise in the importation of the products and Aidan McCrystals experience in
the efficient distribution of the products greatly enhances the supply and
distribution of the products with resulting benefits to competition and the
consumer generally.'
9. Tedcastle
also stated that:
´The
Products are broadly commodity products and accordingly, competition is almost
entirely on a price basis. The consumers are well informed so any moves on the
part of a distributor or Tedcastles to raise prices above the competitive level
would lead inevitably to a loss of market share. Consumers can readily
transfer to other distributors and purchase the products at a lower price. It
is easy for a small distributor to gain access to the market. All that is
needed is a tanker which can be obtained for as little as £4,000.00 and a
telephone. Such small distributors are regularly entering the market......
The
agreements with McCrystal Oils (Bellurgan) Limited and Aidan McCrystal have
increased competition for oil products in the market by enhancing and
sustaining competition in the market......
The
agreements do not give Tedcastles the power to determine prices, control or
restrict the production or distribution of the product or of similar products
or to hinder effective competition in any way.....
Article
10 of Regulation 1984/83 is relevant to this agreement.'
(f)
Subsequent developments
10.
The Authority issued a statement of objections on 30 November 1995, and
expressed its concerns that the agreements were of indefinite duration, since
they were automatically renewed unless lengthy notice of termination was given,
and that the period of notice was lengthy. Tedcastle responded on 5 January
1996 and stated that it would amend the agreements to provide that they would
terminate automatically at the end of five years without notice from either
party to the other and without any automatic rights of renewal. Evidence was
provided that the agreements were amended by letters from Tedcastle,
countersigned by Aidan McCrystal, dated 2 February 1996.
(g) EU
precedents
11. The
EU Commission has produced block exemption regulations for exclusive
distribution agreements and exclusive purchasing agreements (See Decision No.
459 of 26 February 1996). The exclusive purchasing regulation permits certain
restrictions on the exclusive purchaser, but such agreements must not be of
indefinite duration nor for a period in excess of five years (though they can
be renewed). Restrictions upon the distributors freedom to set resale prices
are not permitted. Article 10 of the regulation relates to service station
agreements, and is not relevant to the notified agreement.
Assessment
Applicability
of Section 4(1)
12.
Section
4(1) of the
Competition Act, 1991 prohibits and renders void all agreements
between undertakings which have as their object or effect the prevention,
restriction or distortion of competition in trade in any goods or services in
the State or in any part of the State.
(a) The
undertakings
13.
Section
3(1) of the
Competition Act defines an undertaking as "a person being an
individual, a body corporate or an unincorporated body of persons engaged for
gain in the production, supply or distribution of goods or the provision of a
service". Tedcastle is engaged in the supply and distribution of petroleum
products for gain and Aidan McCrystal and McCrystal Oils are engaged in the
distribution of those products for gain, and they are all therefore
undertakings within the meaning of
Section 3(1) of the
Competition Act. The
agreements are agreements between undertakings. They have effect within the
State.
(b)
The agreement
14. The
essential feature of the distribution agreements as notified was that the
distributor was obliged to purchase his total requirements of petroleum
products from Tedcastle, for an initial period of five years. The agreements
were automatically renewed for subsequent five year periods, unless
specifically terminated, by giving a lengthy period of notice, which could
amount to five years or more. The distributor, therefore, is not permitted to
purchase any petroleum products from a supplier other than Tedcastle during the
period of the agreement, and no supplier other than Tedcastle may supply the
distributor during this period. This limits the commercial freedom of the
distributor to obtain supplies, and the freedom of other suppliers to meet his
requirements. While a single exclusive purchasing agreement between Tedcastle
and one of its distributors might have only a negligible effect on competition,
each agreement forms part of a network whereby all Tedcastle distributors are
subject to exclusive purchasing requirements. Other oil companies are known to
have exclusive purchasing agreements with distributors, or they operate by way
of long-term exclusive distribution agreements, under which distributors, who
are appointed for specific territories, are required to purchase their supplies
exclusively from a particular supplier. Thus distributors generally are
subject to long-term exclusive purchasing requirements, and the Tedcastle
agreements, as part of this market structure, restrict or distort competition,
and so offend against
Section 4(1) of the
Competition Act.
15. The
distributor may not charge or part with any of its facilities or property
without Tedcastle's consent (clause 8(b) in the first agreement and clause 9(b)
in the second). While this places some constraint upon the distributor's
freedom to sell his business, it does not prevent any person from entering the
trade in petroleum products. Unlike shops, where there is a local custom
within the immediate area, oil distribution depots can be sited anywhere, and
lack of access to a particular depot does not represent a barrier to entry by a
competitor. This requirement, in the Authority's opinion, does not offend
against
Section 4(1). In the opinion of the Authority, none of the other
clauses in the agreements offend against
Section 4(1) of
the Act.
Applicability
of Section 4(2)
16.
Under
Section 4(2), the Competition Authority may grant a licence in the case
of any agreement or category of agreements which, ´having regard to all
relevant market conditions, contributes to improving the production or
distribution of goods or provision of services or to promoting technical or
economic progress, while allowing consumers a fair share of the resulting
benefit and which does not -
(i) impose
on the undertakings concerned terms which are not indispensable to the
attainment of those objectives;
(ii) afford
undertakings the possibility of eliminating competition in respect of a
substantial part of the products or services in question.'
17. The
Authority considers that an exclusive purchasing agreement with a distributor
produces an appreciable improvement in distribution in which consumers are
allowed a fair share of the resulting benefit. The supplier is able to
concentrate his sales activities and he does not need to maintain numerous
business relations with a large number of customers. The agreement facilitates
the promotion of sales of the product and leads to intensive marketing and to
continuity of supplies while at the same time rationalising distribution. It
stimulates competition between the products of different suppliers. The
appointment of the distributor, who engages in sales promotion, customer
services and carrying of stocks, is an effective way for the supplier to enter
the market and to compete with other suppliers. The exclusive purchasing
obligation and the ban on dealing in competing products imposed on the
distributor encourage the distributor to concentrate on the sale of Tedcastle
products, while retaining his independence and freedom to run the business as
he sees fit. The agreement leads to durable cooperation between the supplier
and the reseller, allowing them to improve or maintain services to customers
and the sales efforts of the distributor. The investment by the supplier
ensures security of supply by providing assured outlets for its product, and
the distributor is guaranteed regular supplies provided that it complies with
the terms of the agreement. This allows long-term planning of sales and
consequently a cost-effective organisation of production and distribution. It
also allows the supplier to undertake the necessary investment in storage and
shipping facilities.
18. Such
a distribution agreement also allows consumers a fair share of the resulting
benefit as they gain directly from the improvement in distribution, and the
economic and supply position is improved as they can obtain products more
quickly and more easily. Consumers are assured supplies of petroleum products,
while being able to choose between different brands. The distribution system of
Tedcastle, which operates alongside exclusive purchase or distribution systems
of most other suppliers of these products, allows some degree of intra-brand as
well as inter-brand competition, including price competition since, the
Tedcastle agreements do not involve exclusive territories.
19. The
exclusive purchasing obligation on the reseller and the non-competition clause
imposed on him are essential components of such an agreement and are
indispensable for the attainment of these advantages.
20. Exclusive
purchasing obligations, however, need to be limited in duration. The EU
Commission has drawn a distinction between exclusive distribution agreements,
where the distributor is allocated an exclusive territory (but without absolute
territorial protection), and where exclusive purchasing is involved, and
exclusive purchasing agreements, where no exclusive territory is allocated. In
the former case, the EU Regulation imposes no time limit for agreements, while
the exclusive purchasing Regulation does not apply if the agreement is of
indefinite duration or for a period in excess of five years, although
agreements of up to ten years are permitted for certain motor fuel agreements,
or even longer when the service station is owned by the supplier. The
Authority has taken a similar approach in its category licences for exclusive
distribution agreements and for exclusive purchasing agreements for motor
fuels. The Tedcastle agreements with McCrystal had an initial duration of five
years, and were automatically extended for further five year terms thereafter,
unless lengthy notice was given.
21.
In the opinion of the Authority, the notified agreements were of indefinite
duration, and they were subject to a lengthy period of notice of termination.
It did not consider that these provisions were indispensable in securing the
benefits outlined, above, and so they failed to fulfil the conditions of
Section 4(2) of
the Act. The Tedcastle agreements have now been limited to
five years, with no period of notice, and this is regarded as indispensable by
the Authority.
22. There
are in existence long-term exclusive distribution agreements operated by other
suppliers of petroleum products, which have been found to be acceptable under
the category licence for such agreements. In addition, Tedcastle distributors
are not afforded territorial protection from each other. In the circumstances
the Authority considers that the agreements do not afford any possibility of
eliminating competition in respect of a substantial part of the products in
question.
The
Decision
23. In
the Authority's opinion, Tedcastle, Aidan McCrystal and McCrystal Oils are
undertakings and the notified agreements are agreements between undertakings.
The Authority considers that the agreements offend against
Section 4(1) of the
Competition Act, 1991. The Authority considered that, because of the
indefinite duration of the notified agreements, they did not fulfil the
conditions of
Section 4(2) of
the Act. The Authority considers, however, that
the agreements, as amended by the letters of 2 February 1996 from Tedcastles,
fulfil all the conditions of
Section 4(2) of
the Act.
24.
The Authority therefore grants licences under
Section 4(2) in respect of the
amended distribution agreements between Tedcastle and Aidan McCrystal and
McCrystal Oils. The licences shall apply from 27 June 1996. It appears
appropriate that the period specified for the licences should be ten years,
that is until 26 June 2006. It is not considered necessary to attach any
conditions to the grant of the licences.
The
Licences
25.
The Authority therefore grants the following licences:
The
Competition Authority grants licences to the distribution agreements of 15
August 1994 between Tedcastle McCormick & Co Ltd and Aidan McCrystal and
McCrystal Oils (Bellurgan) Ltd, notified on 14 and 27 September 1994
respectively under
Section 7 (notification nos. CA/25 and 26/94), as amended by
the letters of 2 February 1996, on the grounds that, in the opinion of the
Authority, all the conditions of
Section 4(2) of the
Competition Act, 1991 have
been fulfilled.
The
licences shall apply from 27 June 1996 to 26 June 2006.
For
the Competition Authority
Patrick
M Lyons
Chairman
27
June 1996
© 1996 Irish Competition Authority
BAILII:
Copyright Policy |
Disclaimers |
Privacy Policy |
Feedback |
Donate to BAILII
URL: http://www.bailii.org/ie/cases/IECompA/1996/470.html